#Next apple keynote rumors pro

Supply chain issues in China, the disease outbreak’s epicenter, have greatly affected production for products like the iPhone. But there is still a live audience in the frame, and Apple manages, somehow, to convey that bubbling frisson, that electricity-in-the-room, to those outside.Ĭompared with the other coronavirus-induced disruptions Apple is facing, the event interruptions and press releases may seem like small potatoes. Far more people tune in to the company’s events via live-stream than squeeze into the Steve Jobs Theater at the company’s headquarters in Cupertino, Calif. The online confab will be a “learning experience,” he said.Ĭan Apple replicate the magic of its events online? In some ways, it already has. “We are delivering WWDC 2020 this June in an innovative way,” said Phil Schiller, Apple’s head of marketing, in a statement. It is the first time in 31 years, since the program’s inception, that Apple will take that approach. Like Google, Apple said it plans to move its upcoming developer event, the Worldwide Developers Conference (WWDC), to a purely virtual form. The March event isn’t the only apparent change on the docket.

#Next apple keynote rumors pro

(Not unprecedented, however and last year the company unveiled its AirPods Pro and second-generation AirPods this way.) Still, it’s more common for varieties of Mac computer to get the press release treatment.Ī spokesperson for Apple declined to comment about whether Apple ever intended to host a March event. But it is rather unusual for a major iPad update, like the new iPad Pro. This isn’t the first time Apple has announced product updates solely by press release, of course. Not quite as flashy as a hushed theater where onlookers are held in the grip of executives’ carefully honed overtures. Instead of hosting a March event, as Apple sporadically has over the past decade, the company unveiled its latest products… in a press release. Google I/O-online-only.īut for Apple, the changeup is particularly noteworthy. Facebook’s annual F8 developers conference-switched to a live-stream and local events. The Mobile World Congress in Barcelona-nixed. Wednesday’s surprise announcement of a new iPad Pro and Macbook Air suddenly prompts the question: What is Apple without the Apple event?Īs the coronavirus pandemic lights up the globe, organizers have been scuttling conferences left and right, Apple seemingly included.

They build hype, fuel rumors, entice fans, and offer the tech giant a stage upon which to present its meticulously manufactured image-and products-to the world, all on its own terms. Through the Tim Cook era, Apple’s events have continued to be a central part of the company’s culture and marketing strategy, even if they have lost some of that inimitable Jobsian luster.